AI Insights · Timothy · July 2021
Top 5 Ultracasual Games in the Middle East: Q2 2021 Performance
Explore the performance trends of the top ultracasual games on a unified platform in the Middle East during Q2 2021, with insights on downloads, revenue, and active users.
In the second quarter of 2021, the ultracasual gaming segment in the Middle East saw notable activity and variation in performance across the top five applications, as observed through Sensor Tower's data.
Magic Slime: Antistress & ASMR, developed by Finger Art Games, experienced a gradual decline in weekly downloads from a peak of around 23.9K in early April to just over 200 by the end of June. The weekly revenue showed a steady decrease from approximately $6.2K to $4.6K over the quarter. Active users also exhibited a downward trend, starting at 54.1K and ending at around 24.5K.
Slime Simulator Fluid Games, published by Marrisa Wei, saw its weekly downloads peak at 10.2K in the week of May 24. Revenue fluctuated but showed an overall increase, reaching $4.8K in mid-June before dropping to $2.3K by late June. The active user base initially increased, peaking at 7.9K in late May, before tapering off to around 3.9K by the end of the quarter.
Slime it: Slime Game Simulator, from Slime4Fun, recorded a notable rise in weekly downloads, reaching 8.6K in late June. Revenue showed a consistent upward trajectory, starting from $256 in late March and culminating at approximately $2.6K by the end of the quarter. Active users also increased significantly, growing from 2K in late March to over 13.1K by the end of June.
Goo: Slime simulator, ASMR by Exomind LTD maintained relatively stable weekly downloads, peaking at 13.1K at the end of March and settling around 6.2K by late June. Revenue remained steady, with minor fluctuations, closing the quarter at roughly $559. The active user count showed resilience, remaining consistently high, averaging around 65K throughout the quarter.
Jelly Dye: Satisfying ASMR Game from AI Games FZ, demonstrated a declining trend in weekly downloads, starting at 163.7K and decreasing to 35.7K by the end of June. Revenue remained relatively stable, averaging around $600 weekly. The active user base followed a similar declining pattern, beginning at 303.1K and dropping to 95.7K by the end of the quarter.
These performance metrics provide a snapshot of the shifting dynamics within the ultracasual gaming category in the Middle East during Q2 2021. For more detailed insights and data, Sensor Tower remains a valuable resource.
